Most high-performing people are running a personal deficit they've learned to ignore. Core is a 90-day 2:1 programme with Amy Linford and Tanya Furness, designed to rebuild the personal systems that support energy, health, focus and sustainable performance.
See what's includedAmy is an elite coach with deep expertise in physiology, movement and rehabilitation. Tanya Furness is a performance specialist hypnotherapist with qualifications in fitness, nutrition and behavioural science.
This is a structured intervention - not a chat, not a course and not another vague wellbeing plan. We identify the specific areas where you're leaking capacity, set measurable targets, and hold you accountable to hitting them across 90 days.
Quantify where your energy is going and why. Build a recovery protocol that actually fits your schedule and stops the weekly depletion cycle.
A performance-led assessment of how your body is holding up. Targeted adjustments with measurable outcomes - not generic fitness advice.
Close the gap between knowing what to do and actually doing it. Hypnotherapy and behavioural science applied to the specific blocks getting in your way.
Reduce cognitive load, sharpen decision-making and build the defaults that protect your performance on your hardest days.
Deep, structured video sessions with both Amy and Tanya. Scheduled around your diary - evenings, early mornings, whatever works. We build a plan with clear targets and know exactly where you're starting from.
Quick, focused accountability check-ins you can do from anywhere - on the train, in a lunch break, between meetings. We track your progress against agreed markers and adjust in real time.
Review what's shifted, what the data shows, and what you take forward independently. You leave with a clear picture of where you are versus where you started.
Former UK's Strongest Woman. Ex-GB international athlete. Team GB Olympic physiotherapist. As a neurological physiotherapist first, Amy brings a depth of clinical understanding that underpins everything else she does - movement, strength, rehabilitation and performance coaching. She applies it without compromise. Expect rigour, expect accountability, and expect to move further in 90 days than you thought possible.
Clinical hypnotherapist, qualified life coach, nutritionist and adult educator with 30 years in the fitness industry. Former UK elite competitor who has trained hundreds of championship competitors and instructors. Tanya works on the mental and behavioural architecture underneath your performance - the beliefs, patterns and blocks that no amount of willpower has shifted. She gets to the root fast and moves you forward.
"I've done Core and the Intensive and highly recommend both. These aren't your run of the mill coaches, they are specialists in their fields with a wealth of knowledge and experience between the two of them. I made more progress these past few months than I thought possible. Worth every penny."
"I didn't know what to expect and took a leap of faith. I am glad I did because they are great at what they do and my motivation is back. I am now at the gym three times a week and I have sorted out the other issues I was struggling with."
"In the past I have signed up to these things and paid a lot more. With Amy and Tanya I have actually learned so much and feel empowered to know what to do next. Kind, caring but a no nonsense approach. When they say they will get to the bottom of things, they mean it."
Core is for people who are functioning well on paper, but whose personal systems are starting to lag behind their professional demands. It is for people who want practical, expert support with energy, recovery, health, headspace, routines, stress and accountability - so performance is no longer being propped up by willpower alone.
Core is a high-touch programme. We take a small number of clients at a time and review every application, not to be selective for its own sake, but because the work requires our full attention and your genuine commitment.
The application takes 5 minutes. If it's not the right fit, for either of us, we'll be straightforward about that.